Visual Design and Design System
Seneca Systems, since acquired, was a startup specializing in government constituent services. Working with branding that had been designed prior to user testing, they were looking for a new, more unified, design system to match their forthcoming release.
Working closely with the company's Head of Product, we discussed the values, objectives, and messaging that would inspire the designs. We established a visual vernacular for iconography, and created an ambitious color-palette to help Seneca stand out from more stayed and institutional design that was pervasive in the government space.